Discover Korea Like Never Before
During your trip to Korea, “Olive Young” is no longer just a simple shopping destination.
Olive Young Seongsu, Korea’s largest K-beauty store, is a window into the latest K-beauty trends, and it’s a daily landscape where you can glimpse into Korean “self-care culture.”
And right now, the place at the center of it all is Olive Young Seongsu.
With an impressive 5-story scale, this location has evolved beyond a store that simply displays cosmetics into a space with test zones, experience zones, photo zones, and brand spaces that showcase “current” trends, perfectly harmonizing with the sensibility of the Seongsu neighborhood.
If you’re a traveler curious about K-beauty, this place should be visited not as a shopping list item, but as a travel destination itself.
Information
- Location: Right in front of Exit 4 of Seongsu Station, Factorial Seongsu Building
- Address: 13 Yeonmujang 7-gil, Seongdong-gu, Seoul, Factorial Seongsu
- Scale: 5 floors, total 1,400 pyeong (4,628㎡), Korea’s largest store
- Operating Hours: Daily 10:00-22:00
- Features: 12 specialized sections, over 700 brands, over 9,500 products
Why Visit Olive Young Seongsu – Korea’s Largest K-Beauty Store
On November 22, 2024, Olive Young, Korea’s representative beauty store, opened an innovative flagship store in Seongsu-dong.
Olive Young N Seongsu spans approximately 4,628㎡ (1,400 pyeong), making it the largest store Olive Young has ever opened.
This store is more than three times larger than the existing Myeongdong Town branch (350 pyeong) and has been designed as a sensory beauty playground beyond a simple beauty store, filled with fresh inspiration about beauty and health and brand stories.
The “N” in Olive Young N encompasses the meanings of New, Next, Nest, and Network, representing a space of infinite possibilities. Located in Seongsu-dong, the center of trends, it’s a special space where you can experience the latest K-beauty trends that MZ generation worldwide is paying attention to.
Olive Young Seongsu Floor Guide – What to See on Each Floor
1st Floor – N. Playground
Concept: Plaza of Hospitality
The first floor is designed as a plaza of hospitality for customers rather than traditional product displays. With an atmosphere like a small town square, it offers the joy of various experiences and discoveries.
Main Spaces:
- Trend Fountain: A magazine space where Olive Young’s offline magazine “N’s Paper” is displayed in exhibition format
- The Corner Goods Shop: Olive Young’s first souvenir shop, selling limited goods like Olive Young logo eco bags
- Delight Project Cafe: A small cafe featuring special brand collaboration menus with beauty & health concepts every month
- Trend Pot: A popup showroom space for beauty, art, fashion, characters, and more
2nd Floor – Beauty & Culture
Concept: Where Trends and Culture Meet
The second floor is the core space of Olive Young Seongsu, housing the most specialized sections among the 12 total.
Main Specialized Sections:
- Color Makeup: Unlike regular stores, this is a paradise for color addicts with a comprehensive collection of color products
- Luxe Edit: Premium brand curation including Kiehl’s, Santa Maria Novella, Aveda, and more
- Perfume Library: A gallery-concept fragrance specialty space, stocking high-end perfumes up to 300,000 won
- K-pop Now: A Hallyu-specialized space featuring K-pop artist popups every quarter
- Men’s Edit: A men’s beauty specialty section with niche products like nipple pads and posture insoles
- Hot & New Express: A personalized experience space for services like custom phone accessory creation
Experience Services:
- Makeup Studio: Professional themed makeup services
- Quick Touch-Up Bar: Makeup lessons by area
- What’s Your Color?: Find your perfect color by changing lighting conditions
3rd Floor – Skin & Wellness
Concept: Healthy Lifestyle
The third floor is a wellness-focused space where you can find not only skincare products but also sleep-related items, food, and alcohol that are hard to see in existing Olive Young stores or online shops.
Main Components:
- Daily Skincare: Functional cosmetics and professional experience spaces
- Wellness Edit: Lifestyle products including health appliances and sleep items
- Hair & Body Care: Professional hair and body care products
- Food Market: Health foods and beverages, also operating popup zones
4th Floor – N. Connect (VIP Only)
This is a VIP members lounge and partner networking space, available only to Olive Young Gold Olive members and Olive Young Hyundai Card holders.
In this space, you can enjoy various food and beverage menus while experiencing beauty programs.
Photo Zones & K-Beauty Experiences at Olive Young Seongsu
Instagram-Worthy Spots
- 1st Floor Trend Fountain: Large media wall with sophisticated exhibition displays
- 2nd Floor Perfume Library: Gallery-like elegant interior
- 2nd Floor K-pop Now: Spectacular settings of K-pop artist popup spaces
- Each Floor’s Signature Spaces: Unique atmospheres created with different colors and materials on each floor
Must-Try Experience Services
Makeup Services (2nd Floor):
- Makeup Studio: Professional 1:1 makeup services
- Quick Touch-Up Bar: Learn self-makeup techniques
- Men’s exclusive eyebrow bar
Skincare Services (3rd Floor):
- Skin Fit Studio: Professional skincare experience at spa-shop level
- Home Care Lessons: Education on proper skincare methods
Reservation Method: On-site reservations (2nd-3rd floors) or advance online reservations available
Olive Young Seongsu Tax Refund & Payment Tips
Tax Refund
Foreign tourists shopping at Olive Young Seongsu, Korea’s flagship K-beauty store, can receive tax refunds on purchases. The partner company is Global Tax Free.
Refund Conditions:
- Purchase amount of 30,000 won or more
- Departure within 3 months of purchase
- Customs verification required in unused condition
Refund Methods:
- Immediate Refund: Immediate payment excluding tax at some stores (advance confirmation required)
- Airport Refund: General method, refund after customs verification when departing at airport
Payment Options
- Overseas card payment available
- Cash payment available
- Olive Young gift cards (chargeable up to 500,000 won)
Language Services
- Multilingual store guidance
- Staff capable of foreign languages
- English product names on electronic labels
- Multilingual support on store information kiosks
Things to Do Near Olive Young Seongsu
Seongsu-dong, where Olive Young Seongsu is located, is Seoul’s representative trendsetting district. Here are places worth visiting together after shopping.
Within 5 Minutes Walk from Seongsu Station
- Daelim Warehouse: A complex cultural space with exhibitions and cafes
- Understand Avenue: A collection of independent brands and vintage shops
Within 10 Minutes Walk from Seongsu Station
- Seongsu Federation: A complex space where young designers’ showrooms and cafes gather
- Seongsu-dong Handmade Shoe Street: An alley where traditional handmade shoe workshops gather
Olive Young Seongsu Visit Tips for Foreign Tourists
Transportation
- Subway: Right in front of Exit 4 of Seongsu Station (Line 2, Bundang Line)
- Bus: Get off at Seongsu Station bus stop
- Taxi: Guide with “Factorial Seongsu” or “Olive Young Seongsu”
Recommended Visit Times
- Weekday Mornings: Great time for leisurely browsing
- Weekend Afternoons: Most vibrant atmosphere (but crowded)
- Evening Hours: Perfect for utilizing beautifully lit photo zones
Shopping Strategy
- Start slowly from 1st floor: The store is large and easy to get lost in, so go floor by floor carefully
- Book experience services in advance: Popular services require advance reservations
- Check tax refund availability beforehand: Call to inquire about tax-free availability before visiting
- Bring passport: Essential for foreigner discounts and tax refunds
After shopping at Olive Young Seongsu, why not slow down with a cup of coffee nearby? Find your next stop in our 8 unique Seoul cafés you’ll want to stay in all day.
Editor’s Note
Olive Young Seongsu goes beyond being a simple cosmetics store to become a complex cultural space where you can experience K-beauty culture. Especially for foreign tourists, it’s the optimal place to experience Korea’s latest beauty trends in one location and purchase authentic products at reasonable prices.
Due to the store’s considerable size, it might feel somewhat complex on your first visit, but each floor has a clear concept, so if you explore carefully, you’ll discover the joy of new findings. Combined with the trendy atmosphere of Seongsu-dong, the shopping experience itself becomes a special cultural experience.
If you want to feel the real charm of K-beauty, Olive Young Seongsu is an essential destination you must visit.
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